Description
The rule of seven is one of the oldest concepts in marketing. Although it’s old, that doesn’t mean it’s outdated. This rule simply says that a person should hear or see a marketing message at least seven times before they take action – like giving you money.
Trying to fundraise and achieve brand awareness by sending a letter once a year, and calling it good, just doesn’t cut it anymore. Today there are more ways to reach people – both in terms of number and variety of channels – than we could have imagined. Making it more important than ever for brands to be where the donors are.
This Workshop will cover the following items
The rule of seven is one of the oldest concepts in marketing. Although it’s old, that doesn’t mean it’s outdated. This rule simply says that a person should hear or see a marketing message at least seven times before they take action – like giving you money.
Join this presentation to learn how to fuse the rule of seven with the concept of multichannel marketing. Find out ways to interact with and engage donors, using a combination of indirect and direct communication channels, to advance your brand and bring in big dollars!
Walk Away Knowing the:
- Importance of The Rule of Seven (aka message frequency & consistency)
- Benefits of Multichannel Marketing
- Advantages of Brandraising vs. Fundraising
Speakers:
Kelley Peterson, KidGlov
Kelley has played a hand in nonprofit marketing for nearly half her lifetime – it’s truly in her blood. Using her marketing know-how and creative flare, Kelley helps nonprofits advance their brands for good.
Local, regional and national conference attendees find Kelley’s soapboxes to be fun, engaging conversations with tangible takeaways. Kelley is Past President of American Marketing Association National Professional Chapters Council and has been recognized as Lincoln AMA’s Marketer of the Year, inducted into the Lincoln Marketing Hall of Fame and Lincoln Business Journal’s 40 under 40.
As Vice President : Nonprofit Creative Director at KidGlov, Kelley’s been fortunate to be part of advancing these great brands: Children’s Hospital & Medical Center, CenterPointe, Dreamweaver Foundation, Help Me Grow Nebraska, Lutheran Family Services, Nebraska Arts Council, Nebraska Community Foundation, Nebraska Cultural Endowment and Snow-Redfern Foundation.
COVID-19 UPDATE:
AMA Omaha takes the health & safety of attendees and COVID-19 precautions extremely seriously. At this time, AMA Omaha meetings are following any/all state and county COVID-19 guidelines for meetings and events in Douglas County and is deferring to current CDC guidelines for mask usage and wearing. If you have questions or concerns about attending this event please reach out to Sarah Morris at sarah.morris@coxmedia.com.
By clicking BOOK NOW above, you are acknowledging that an inherent risk of exposure to viruses, and other hazards that may cause injury or sickness, exists in any public space where people are present. By attending AMA Omaha’s Workshop, you knowingly and voluntarily assume all risks to exposure to viruses and agree not to sue the Event Sponsors, AMA Omaha, Spezia, nor any of their affiliates, directors, officers, employees, agents, contractors, or volunteers nor attempt to hold any of them liable for any illness or injury.
If for any reason we cannot meet in person, the event will move to Zoom (or canceled) and refunds will be issued.
